Public and Media Relations

  • Certificate
Location: Anywhere
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Why Public and Media Relations?

The online Graduate Certificate in Public and Media Relations prepares graduates and communication professionals to excel in the latest skills in digital platforms, tools, and techniques.

There is growing demand for communication professionals with digital media skills and a strategic perspective on brand and reputation management. The Graduate Certificate in Public and Media Relations will prepare communication professionals who focus on external stakeholders for the challenges of a rapidly changing industry. This program focuses on developing strategic communication plans, crafting compelling messages, and performing audience research, while preparing students with the latest skills in digital platforms, tools, and techniques, and other skills that are needed to excel in the public and media relations industry. Courses in this program also serve as a concentration in Master of Science in Corporate and Organizational Communication.

More Details

Unique Features

Program Objectives

  • Equip graduates with the knowledge and skills to design and produce public and media relations campaigns using written materials, social media, audio, video, and web-based tools.
  • Learn how to identify and anticipate audience behavior and expectations using primary and secondary research methods.
  • Strategically design, implement, and evaluate campaigns that support organizational performance.

Career Outlook

According to the Bureau of Labor Statistics, employment of public relations specialists and managers will grow by 12% and 13%, respectively.

What you'll study

General Requirements

Graduate Certificate in Public and Media Relations General Requirements

Required Courses

PBR 6100 - Introduction to Public Relations
PBR 6135 - Public Relations Strategy and Planning
PBR 6710 - Public Relations Research: Understanding External Audiences

Elective Courses

Complete three of the following:

PBR 6125 - Community Relations and Corporate Social Responsibility
PBR 6130 - Public Relations Content Development
PBR 6140 - Advanced Public Relations Content Development
CMN 6025 - Digital Era Skills: Platforms, Tools, and Techniques
CMN 6035 - Legal, Policy, and Ethical Issues in the Digital Era
CMN 6045 - Leveraging Digital Technologies: Strategy, Assessment, and Governance
CMN 6050 - Crisis Communication
DGM 6290 - Social Media and Brand Strategy Implementation

This program requires successful completion of a minimum of 18 credit hours that meet the degree requirements.

Did You Know?

Communications and digital media jobs are expected to grow by more than 83K by 2022 (US Bureau of Labor Statistics).

Did You Know?

By enrolling in Northeastern, you gain access to our global network of more than 255,000 alumni and 3,350+ employer partners. 

Average Time to Completion

1 year



Entry Terms


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